Our Brand Pillars

Illamasqua’s vegan and cruelty-free makeup products embody confidence through the use of distinctive tones and colours that embolden the brave. The high-performance vegan makeup range provides intense colour for creative artistry. Our vegan makeup collection is 100% vegan-friendly and zero animal testing policy (PETA Certified).

Every product is crafted using professional makeup industry standards that inspire passionate artistry at every level. The British brand pushes boundaries by redefining the conventional formulations within their highly pigmented products. This allows our beauty influencers and customers who love the products to reimagine what the makeup industry is all about, from 90s grunge makeup to the natural makeup look.