The Edit


Do you find yourself googling what is a primer? And why is it important? Makeup Primer is THE holy grail in makeup application and often the most forgotten step in our makeup routines. A primer acts as a base for your foundation for smoother application and an even finish, making any makeup product long-wearing. Not a fan of a full base routine? Makeup primer can be worn alone for a hydrated, refreshed look. 

Finding the best makeup primer for you can be confusing with so many different makeup primers to choose from. Our line up includes primers to create a custom finish – no matter your preference. 

Before picking your new primer, you need to decide the finish you want. Whether you’re dreaming of a hydrating primer, glowing complexion or a mattifying primer, we’ll help you find the best one for you. It all depends on your skin type and knowing what you want to achieve for your final look: do you want a primer for oily skin that will mattify your complexion and prolong your foundation? Or a makeup primer for dry skin with added hydrating properties? Once you know what you want to achieve from your primer, you can decide which is the best for you. 


  • Hydra Veil – Primer for all skin types. This hydrating primer instantly smooths skin and prolongs makeup wear. This is also a primer for dry skin thanks to its refreshing properties. 
  • Matte Veil – Primer for oily skin. You can prep your skin for a matte complexion with this hydrating, oil-control primer. This primer works for all skin types as well, depending on your desired effect.  
  • Beyond Veil – the ultimate hybrid, this primer hydrates and gives a serious glow for a lit-from-within base.


Hydra Veil Primer is our global bestseller and THE primer for dry skin. Known to be part hydrator and part primer, Hydra Veil instantly hydrates and smooths skin with its self-levelling properties. The clear, futuristic gel formula gives the skin a cooling effect. 

This hydrating primer is enriched with microalgae, vitamin C and B3 that works together to help maintain the skin’s hydration levels throughout the day for a constant hydrated and balanced finish. Made with plant extracts, Hydra Veil Primer is the perfect primer for dry skin and thoroughly preps the skin to eliminate texture such as fine lines and pores for the perfect makeup application. 


Hydra Veil Primer comes with a small spatula; scoop out a small pea-sized amount onto the back of your hand. Apply to your face using your fingertips to work the product into your skin, focusing on the T-zone and blending out. Wait a few minutes before applying your foundation. 


Matte Veil Primer is the best primer for oily skin as it absorbs excess oil while retaining the skin’s natural moisture for the perfect base for your makeup application. Ensured oil-control, this lightweight and mattifying cream-gel formula will enhance makeup, making your foundation long-wear. It also helps control shine throughout the day for a smooth, shine-free base and a silky-smooth finish. 


Matte Veil Primer, like Hydra Veil Primer, comes with a small spatula. Scoop out a small pea-sized amount onto the back of your hand. Apply to your face using your fingertips to work the product into your skin, focusing on the T-zone and other areas of the face that need mattifying, then blend out. You can also apply using our Foundation Brush to concentrate on these critical areas of the face. Wait a few minutes before applying your foundation. 


Beyond Veil Primer combines two of our most iconic, best-selling formulas: Hydra Veil Primer and Beyond Powder. This lightweight makeup primer formula contains sodium hyaluronate, gardenia Florida fruit extracts and vitamin C to help smooth the skin and ensure your foundation looks flawless and even. Beyond Veil Primer also gives the skin a natural, glowy finish. 


Scoop out a small amount of Beyond Veil Primer using the spatula and place it onto the back of your hand. Mix the Beyond Veil Primer with Skin Base Foundation using the back of your Foundation Brush. Once mixed, apply and blend this formula onto your face using our Foundation Brush for a natural, lit-from-within glow. 

Ana Joyking

Ana Joyking

Writer and expert

Hi there! My name is Ana and I love all things makeup. I have had a passion for writing for a long time and started my career in TV , Radio and music journalism, working on some really cool TV shows, festivals and interviewing cool bands. Now I get to write about all things make up from the helpful tips and tricks to the weird and wonderful, there is no limit to who you can be with the power of makeup.